Welcome to Hula Moon Press!

We're new, small and selective. We taste words and speak flavors. We mix metaphors, moods and menus and cook up good times on the printed page. Our place is Hawai`i, where the windows are open and stories never sleep.

In Hawai`i, wala`au means to talk, speak and converse. Unfasten your seat belt, take off your wrist watch, and let's wala`au...

 Local Culture

      Good grinds, great finds, and Hawai’i's liveliest minds are brimming and percolating between the covers of a book.
      Look for a friend, family member, or neighborhood favorite in this four-color softcover highlighting the small family businesses and extraordinary individuals of Hawai’i. Local author Jocelyn Fujii and photographer Brett Uprichard released Stories of Hawai’i: Homegrown Treasures of Hawai‘i to rave reviews in October 2009. The book is a compilation, with updates, of 140 articles culled from the hundreds of articles she wrote for Spirit of Aloha, the inflight magazine of Aloha Airlines, before the airline shut its doors in 2008. Local farmers, artists, designers, bakers, chefs, entrepreneurs, and purveyors of Island delights are featured in the 264-page softcover. The book is a tribute to extraordinary individuals leading ordinary lives—the neighborhood baker, the lei maker next door, the revered family of ‘ukulele makers—who inspire readers and perpetuate Hawai’i's most beloved qualities.
      The Honolulu Advertiser: “’The canoe ride is pleasant when the paddler is skilled,’ goes the old Hawaiian adage. Fujii is, indeed, skilled, gifted with discernment.”
      The Garden Island : “…a road map to Hawaiian etiquette, tradition and most importantly, the heart of its people.”
      Maui News: “…uplifting tales in bite-size morsels.”
      From Richard Chamberlain’s foreword: “To embrace the soul of Hawai'i , take Jocelyn’s hand and follow her into the lives of Hawai'i ’s greatest treasures: her people.”

      Those who flew Aloha Airlines from 1985 until the airline shut down in 2008 knew they could count on one thing in its inflight magazine: a heartwarming profile of known and little-known artists, musicians, farmers, mom-and-pop businesses, and Hawaiian cultural treasures, written by the author who brought you the lifestyle classic Under the Hula Moon.

      With updates, essays and recipes from former Aloha Airlines employees, these stories spring to life in Stories of Aloha, a 264-page treasure hunt between two soft covers.

      Read about island treasures Kamaka ‘Ukulele, Sig Zane Designs, Rainbow Drive-In, Tip Top Motel, Café and Bakery, Hamura Saimin, Kimura Lauhala Store, Kamakakehau Fernandez , five-time Na Hōkū Hanohano award winner Kaumakaiwa Kanaka’ole, and more than a hundred other local legends in this heirloom collection of stories.

      Tucked into each book is a complimentary, full-color, vintage Aloha Airlines route map from pre-statehood Hawai'i , circa late 1950s.

      Hawai'i’s neighborhoods and lifestyle are changing by the minute, making our mom-and-pop businesses an endangered species. Stories of Aloha is one way of preserving our collective memory and remembering our neighborhood legacies.

      Order your Collector’s Edition today, while supplies last.   For the latest on Hawai'i’s literary world, go to www.hawaiibookblog.com.

 2008 Releases

arrow Pono, the Dog That Dreams, by Jocelyn Fujii
arrow Lei in a Bottle: Collecting Hawaiian Perfume Bottles, by Gwen Olins & Evan Olins